How it works

From feral to certified

These are not general chatbots that dig one hole deeper. You adopt wild cats — each built for one lane, not everything. We help you domesticate them for a neighborhood and a mission. You stay in the loop at every step: keep the good memory, discard the trap, certify what may alert on your behalf.

1. 01Adopt

   Choose from a small, niche inventory — a cat per job, not a Swiss Army kitten. Name the mission; set the territory and the rules about what it must never do.

2. 02Domesticate

   Shape tone, targets, and skepticism. Domestication is curated memory — not manual ML. You decide what survives the first patrol.

1. 03Roam & learn

   Unleashed on a fixed beat — the same sources on a schedule, plus side investigations when something new appears. Every catch you keep and every one you discard sharpens it: which signals deserve a pounce, which verticals you work, which moments you act on. It cites sources, names the trap it almost fell into, and gets more like your cat with every return.

1. 04Certify

   Review the return packet. Keep the good. Discard the bad. When you approve it, the cat earns your tag — owner named, mission stated, disclosed if it ever speaks in public.

2. 05Represent

   Certified cats deliver digestible catches — a finding, not a dump. Independent but reports home. Monkeys and cats don’t get along; noisy alerts and cats don’t either.

3. 06It becomes yours

   The wild cat you adopt brings generic catches. The cat you’ve kept for six months brings yours — it has learned your taste and stopped wasting your attention on what you’d throw back. That knowledge doesn’t transfer: it’s the months you spent teaching it, which is why your clowder gets sharper while a newcomer’s starts from an empty collar.

Field guide

Why cats, not dashboards

Cats map surprisingly well onto intelligence work. These are the behaviors we build into every bot — fun framing, serious product logic.

1. Stalking

   Patient observation before the pounce. Passive signal monitoring: track a named account for weeks and alert only when a real pattern emerges — not on every blip.

2. Territory patrol

   Same routes, daily. Change detection on a fixed beat — pricing pages, job boards, leadership bios, license records — flag deltas, not raw dumps.

3. Whiskers

   Proximity sensing for weak signals: hiring slowdowns, tone shifts in press releases, a receptionist job that names the incumbent software.

4. Curiosity

   Investigate anything new in the environment. When a cat meets an unfamiliar entity — new competitor, new consolidator — it spawns a side investigation and adds it to the graph.

5. Reports home

   Roams alone, then brings you the Catch. Autonomous operation; digestible catch — and a memory that keeps what you keep, so the next catch is closer to the one you wanted. That is the product — not another pane of charts.

6. Night vision

   Low-light sources mainstream platforms skip: niche forums, regulatory filings, regional press, broker listings, archived pages.

7. Clowder coordination

   Not a hive mind. A fleet of specialists — pricing cat, hiring cat, funding cat — mostly alone, sharing scent markers (tags and entities) in a common graph.

The litter

One clowder, loose coordination

A serious team rarely needs one cat doing everything. It needs a clowder — each with a collar tag and a narrow beat — patrolling a named slice of the real TAM until someone gets a pounce moment no intent platform can produce.

1. Stalking Cat

   Picks the high-potential accounts that are not ready yet and watches them, quietly, for months — the agency that just lost a flagship client, the business whose lease is ending, the practice mid-ownership-transfer. No noise until the moment changes, then a single alert. No human tracks 300 maybes for a year; a cat does.

2. Territory Cat

   Patrols ~2,000 named local SMBs weekly — website, Google Business Profile, reviews, and search position. Not searching; noticing deltas: a new location, “now hiring,” a refreshed logo, a site that still says “copyright 2021,” or a slip off page one for the money keyword.

3. Whisker Cat

   Watches weak composite signals: a job listing for an in-house marketer (DIY about to break), a Google Business Profile that went from no posts to suddenly active, a fresh county permit, a review-velocity spike, a competitor newly outranking them.

4. Night Vision Cat

   Reads what platforms barely index: county business-license and build-out permits, Chamber of Commerce new-member notices, grand-opening announcements, BBB filings, and local subreddit threads naming a business by name.

5. Curiosity Cat

   When any cat finds an unknown — a new franchise unit opening, a local shop that just got acquired or took on funding — it spawns a one-off investigation and adds the entity to the graph for the rest of the clowder.